MARIA TASH LAUNCHES TASH STUDIO

MARIA TASH is launching a new try on technology that delivers an interactive styling experience from the comfort of your home. TASH Studio is a first in class virtual tool that allows customers to curate and express their creativity on a lifelike ear while on the website. For nearly three decades, the brand has been at the forefront of fine jewelry design and piercing innovations, including patented placements, and this launch marks the latest advancement.
The new software takes anatomy, gravity, and Maria’s forward-facing piercing approach into consideration to deliver a realistic experience. Thoughtful logic guides the customer on what pieces can go in which locations and educates them on sizing. Additionally, styles can be moved and rotated to create a desired look, and the software adjusts shadows and angles accurately. Looks can be saved, shared, and added to over time. The software development has taken the designer and founder over five years to perfect.
TASH Studio has rolled out on mariatash.com and will be included on iPads in stores with the goal of increasing engagement and conversion on and offline. Future phases include expanding the product selection to include the full assortment MARIA TASH offers and the potential of offering this innovative technology to other brands.