FENDI announces the reopening of its renovated boutique in Dubai Mall’s Fashion Avenue, one of the world’s most luxurious shopping destinations. The boutique, originally opened in October 2018, underwent a vertical expansion doubling in size. The flagship store is designed by FENDI’s internal Architecture department and embraces the entire FENDI universe, where women’s and men’s full collections are showcased in a grandeur atmosphere that brings the luxury of Rome to the Middle East.
Upon entering clients are welcomed into a gallery-like space, with a stunning perspective through all the areas of the store and the collection. In the first room leather goods and accessories are displayed on both sides on a 3D plaster wall, featuring a Karl Lagerfeld archive motif. The women’s ready-to-wear area is illuminated by a soft palette of ivory and pink, accentuated by hues of warm champagne tones and featuring precious Cristallo Tropicale marble tables. The men’s space opts for more masculine tones, with green and camel shades, featuring a green Patagonia marble table and a handmade silver plaster back panel with FF motif
A striking round elevator, made of glass and gold specks, brings the client to the opulent Yellow Diamond Room on the upper level. The room offers a splendid golden display of exotic leather goods and iconic FENDI Fur pieces.
From this area, thanks to an innovative layout, visitors can access 3 surprising rooms uniquely designed in relation to a special gem, each one defined by an individual purpose, a tailored fragrance, and dedicated floral compositions. The shopping experience is immersive through unexpected spaces and exclusive pieces to be discovered.