All around magazine
ETOILE LA BOUTIQUE UNVEILS NEW LOCATION IN MALL OF THE EMIRATES
Etoile Group is pleased to announce the opening of their new luxury destination, Etoile La Boutique, on the first floor of Dubai’s Mall of the Emirates.
A vibrant fashion destination showcasing a curated fashion and lifestyle selection for over two decades now, Etoile La Boutique provides an immersive journey of discovery to find the best of what’s new in fashion. The store design offers a whole new experience in the field of retail, as well as a space to showcase collections that are exclusive to Etoile La Boutique such as: Roksanda x FILA, Herve Leger x Law Roach, Hudson Jeans x Zoe Costello and more than half of the extensive product offering consists of brands that are available in the region exclusively.
Fitted with luxurious travertine marble along the walls, with signature Etoile brass stars dangling from the ceiling as warm lights illuminate the space, the design was overseen by the creative direction of the visionary of Etoile Group, founder, and president Ingie Chalhoub.
Founder and President of the Etoile Group, Ingie Chalhoub says:
“Our mission is to create the most personal luxury shopping experience in the Middle East, so we wanted an environment where we could initiate conversations with our customers and create a global sense of community enabled through the power of fashion. Our vision of retail offers an experience that is immersive and the ultimate fashion destination for the fashion forward crowd in the Middle East.“
