JAEGER-LECOULTRE PRESENTS ANYA TAYLOR-JOY AND NICHOLAS HOULT IN A NEW TURN FOR REVERSO

This is the theory of ‘The Butterfly Effect’, in which the tiniest incident in nature creates an unstoppable chain reaction, leading to an unimagined event: a drop becomes an ocean, a simple smile an enduring romance, a brush-stroke a masterpiece. Life unfolds in the most surprising manner.

In Autumn 2022, Jaeger-LeCoultre unites the talents of Brand Ambassadors Nicholas Hoult and Anya Taylor-Joy to express The Butterfly Effect in A New Turn, a captivating new video dedicated to the Reverso.

This beautifully executed film juxtaposes natural phenomena in their polar opposite forms: a raindrop gathering with billions of others to form a cascading waterfall, and a seed carried on the wind blooming into life from wooded stillness.

Know more about this exciting new campaign with the attached English & Arabic press releases.