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MARLI NEW YORK IS DELIGHTED TO ANNOUNCE BALQEES FATHI AS ITS BRAND AMBASSDOR

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MARLI New York is delighted to announce an endorsement agreement was signed with celebrity singer Balqees Fathi.

Balqees Fathi is the biggest female star in the Middle East with over 540 million followers across YouTube, Instagram, and Facebook. She is also the first female artist to win the Hollywood Music and Media Award and has collaborated with opera icon Andrea Boccelli and released several critically acclaimed albums.

During her decade-long career, she’s garnered a huge online following, dominating in local and international music charts. Recently, for a collaboration at Dubai Expo 2020, Balqees has joined on stage with New York Superstar Alicia Keys for a show stopping performance.

Balqees’s tantalizing talent and incredible personality reflects the spirit, principles, and taste of MARLI New York. Throughout the collaboration, the artist will be wearing MARLI creations during all her official appearances. The agreement aims to strengthen market penetration, tapping into new segments, creating desirability and awareness for the brand, enriching the connection of the brand in the region.

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“Balqees embodies the Marli persona, she is independent, accomplished, and carefree. Her personality and perseverance inspired this collaboration.” Maral Artinian, Founder & CEO of MARLI New York.

The star is featured in the Ramadan campaign of MARLI New York which is released in the GCC region. The campaign will go live covering all the main media channels. Angy Akly, Creative Producer-Director, who worked with different local and international celebrities, directing award winning videos, was chosen as a film director.

MARLI will also be featured as the main sponsor for Balqees’s music video called “Darebet Shouq”.

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