All around magazine
Sam & Julia® – The Mouse Mansion Nominated Again for Top 10 Toy Award 2025
For years, children and parents around the world have fallen in love with the charming universe of Sam & Julia, where tinymice live big adventures in lovingly handcrafted rooms and miniature streets. Now, the imaginative power and quality ofthe brand are being officially recognised again in the German toy market
What began in 2011 with the first book situated in the Mouse Mansion – a construction entirely built by hand fromcardboard and recycled materials – has grown into a global success story: with 23 books in 29 languages, a beloved shopand museum in Amsterdam, and an animated TV serieswith 78 episodes set to launch on German broadcaster KIKA by late 2025
At the heart of The Mouse Mansion are values like friendship, curiosity, and the courage to explore. Whether it’s cuddlyplush toys, DIY kits, or detailed miniature furniture todecorate your own Mouse Mansion – children are invited tostep into a world full of creativity, storytelling, and wonder
“We’re incredibly proud and grateful for thisnomination,” says Ian Schaapman, Co-Founder of The Mouse Mansion
“So much love, care and detail goes into everything wecreate. To see how our little mouse world continues tospark children’s imagination – and to have that recognisedagain – means the world to us. It inspires us to keepbuilding, dreaming, and bringing new stories to life.”
All Mouse Mansion playsets, plush characters, DIY kits, furniture and accessories are designed to fuel hours of open-ended play and storytelling – and are available through selecttoy retailers and online shops
In Germany and Austria, the Sam & Julia® product line is exclusively distributed by our trusted partner Invento
For everything else – from books to crafts, storytelling inspiration and a peek behind the scenes of the original house– visit our official home: www.sam-julia.com
