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Unveils SS25 Collection in UAE with Game-Changing Smart Swim Shorts Lewis James
Lewis James, the British-born menswear brand known for clean cuts and technical fabrics, launches its Spring/Summer 2025 collection across the UAE and wider GCC, making a bold regional statement with its Stain-Resistant Half Elasticated Smart Swim Shorts, a signature piece redefining warm-weather dressing for men
Tailored for both poolside polish and everyday wear, the new smart swim shorts combine fashion with function: stain-resistant, quick-dry fabric, an elegant half-elasticated waistband, and minimalist design lines that work just as well at a beach resort as they do at a casual dinner
“Men today want more from their wardrobes, style, practicality, and durability,” says Lewis James the founder and CEO of the clothing brand. “This collection is designed for the modern lifestyle of the Gulf, where style must move easily between heat, travel, and social settings”
The full SS25 collection features breathable resort shirts, reimagined basics, and coastal-inspired color palettes thoughtfully designed for Gulf summers and curated with versatility in mind
Following strong brand traction in Europe, Lewis James has expanded to UAE and is gradually entering key GCC markets, including Saudi Arabia, Qatar, and Kuwait, with direct-to-consumer channels. From city escapes to shoreline stays, the Lewis James SS25 collection is shaping up to be a summer essential, a go-to for men who demand more from what they wear
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