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NARCISO RODRIGUEZ NEW FRAGRANCE LAUNCH – ALL OF ME

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Twenty years after the launch of for her, a fragrance that changed the landscape of modern perfumery forever, narciso rodriguez parfums opens a new chapter, marking a bold new era for the fragrance house.  Introducing all of me, a prismatic fragrance that reinterprets femininity for a whole new generation. A celebration of individuality and self-expression, all of me is a fragrance for a new movement of empowered and free-spirited women who explore their own truth and confidently embrace all that makes them unique. Unfiltered and indefinable, the all of me woman commands her own narrative, knowing that her true colors create her own inimitable light

a new icon

Dora Baghriche and Daphné Bugey were inspired to create a floral like no other by combining the iconic scent of rose with another flower, traditionally not used in feminine perfumery. ‘Our desire was to transcend the codes of fragrance by pairing the softness and timeless femininity of rose with a quintessentially masculine ingredient – geranium,’ says Dora Baghriche. ‘Geranium is a multi-faceted note with natural olfactory bridges to rose,’ says Daphné Bugey. ‘By fusing geranium with this iconic flower, we have created a more assertive and complex rose – the rose becomes racier, more modern, denser and deeper. In this way, the geranium brings an edge and singularity to the scent, giving the wearer a confidence to express her unique self.’

a new muse

With the launch of all of me, narciso rodriguez parfums introduces a new muse to represent a new era. As well as starring on the covers of coveted titles such as Vogue & Harper’s Bazaar, Argentinian model Mica Argañaraz is both an artist and an activist, who speaks out for humanitarian causes and donated a significant portion of her fashion week earnings in 2022 to Ukrainian aid. The relationship between Narciso and Mica began on the runway, when Mica walked for the designer’s SS16 show. ‘I chose Mica as the face of all of me because she has a really cool confidence,’ says Narciso Rodriguez. ‘She is warm, charismatic, and comfortable in her own skin. She has a unique sense of style that is all her own. These are all qualities I wanted to celebrate with the new fragrance.’

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