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DFMC Named Exclusive Distributor of La-Z-Boy Products in the UAE
Dubai Furniture Manufacturing Company LLC (DFMC) proudly announces its new partnership as the exclusive distributor of renowned La-Z-Boy branded products in the United Arab Emirates (UAE). This strategic collaboration brings together two industry leaders dedicated to providing unparalleled comfort, quality, and innovation in the furniture market.
La-Z-Boy Incorporated, with its international headquarters in Monroe, Michigan, USA, boasts a rich legacy dating back to 1927 when American cousins Edward M. Knabusch and Edwin J. Shoemaker invented the world’s first recliner. Since then, La-Z-Boy has become synonymous with superior comfort and has continuously evolved its product line to include a wide range of pieces and styles, making it the world’s best-selling recliner.
“We are delighted to partner with DFMC as the exclusive distributor of La-Z-Boy products in the UAE,” said Jeffrey Lillich, Director EMEA, LATAM & China at La-Z-Boy International. “DFMC’s commitment to excellence and their extensive reach in the UAE market make them the perfect partner to distribute La-Z-Boy’s iconic comfort to homes across the region.”
DFMC, established in 1993 and a leader in the Middle East’s mattress industry, has expanded its portfolio to include prestigious brands such as King Koil and Serta. This partnership with La-Z-Boy represents DFMC’s commitment to offering customers in the UAE access to the finest furniture products backed by a legacy of craftsmanship and innovation.
“We are pleased to partner with La-Z-Boy for marketing their products exclusively in the UAE,” said Mr. Sundar Rajan, Managing Director at DFMC LLC. “La-Z-Boy’s reputation for comfort and quality aligns perfectly with our commitment to excellence in the furniture industry. We look forward to introducing the iconic La-Z-Boy experience to our customers and setting new standards for comfort and relaxation in homes and hospitality surroundings across the UAE” he added.
DFMC’s plans include the launch of La-Z-Boy products in New King Koil & Serta showrooms with dedicated shop-in-shop displays. Over the next three years, DFMC aims to open five La-Z-Boy exclusive galleries and more than four La-Z-Boy shop-in-shop concepts throughout the UAE. Additionally, DFMC will establish an extensive dealer network for the distribution of La-Z-Boy products, ensuring accessibility to customers across the region.
The exclusive range of La-Z-Boy products will be available on the La-Z-Boy UAE website and leading marketplaces such as Amazon & noon. DFMC also plans to introduce specialty recliners tailored for the hospitality segment, meeting the requirements of 5-star hotels with unmatched comfort and style.
For more information about DFMC, please call +971 529041968 or email dfmcllc@dfmcllc.ae
For more information about La-Z-Boy, please visit: http://la-z-boy.ae/about/
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