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Successful Conclusion of Ajman Tourism’s UK Roadshow Elevating the Emirate’s Global Appeal



 The Ajman Department of Tourism Development (ADTD) successfully concluded its promotional roadshow in the United Kingdom, marking a significant milestone in positioning the Emirate of Ajman as a premier tourist destination in the region. The campaign, held from February 12 to 16, 2024, focused on establishing robust partnerships with key industry players and sharing insights to elevate Ajman’s standing in the global tourism landscape.

Led by His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, the roadshow commenced in Glasgow, followed by tours in Birmingham and Guildford, England, with the participation of representatives from prominent tourism and travel companies in those respective cities.

During the roadshow’s peripheral events, ADTD entered into a memorandum of understanding and cooperation with Mezze Associates Ltd, a prominent consulting firm specializing in tourism and entertainment. This collaboration aims to enhance investment initiatives within the tourism sector.

A business lunch in London brought together top executives from leading UK Tour operators, discussing collaborative strategies to enhance the growth and sustainability of Ajman’s tourism sector.

Expressing satisfaction with the campaign’s outcomes, His Excellency Alhashmi emphasized the importance of partnerships with key industry players in promoting Ajman and attracting more tourists. He stated, “The cooperation agreement with Mezze Associates solidifies Ajman’s status as a distinctive tourist destination. We are committed to enriching the cultural heritage and tourism aspects that make our emirate a preferred choice for international tourists.”

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Statistically, Ajman has experienced substantial growth in its tourism sector, with a remarkable 11% increase in hotel revenues, a 6% rise in occupancy rates, and an 11% surge in visitor numbers compared to the previous year.

The Ajman Department of Tourism Development (ADTD) aims to heighten awareness of Ajman as an appealing tourist destination, offering unique and diverse experiences aligned with the local culture and history. These efforts are anticipated to contribute significantly to the local economy, job creation, increased hotel occupancy, and further enhance Ajman’s reputation as an attractive tourist destination

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